Series of eleven concepts to use a little creative thinking in redesigning an old and ineffective milk carton.
The following series of concepts were developed to be part of a presentation to a Greek milk company called AGNO. I worked with a Greek advertising agency to think of something clever and a little lateral. At first the initial idea was to include a cow, but after some discussion it was left open for myself to simply think of something original and new, and a little risky. On doing the work, the advertising agency didn't wish to continue on the simple grounds that no remuneration was willing to be paid for the concept stage.
